![]() ![]() In early eighties, Parle Gluco was rechristened to Parle-G. Starting with four distributors in 1929, Parle today extends to more than 7,000 distributors and has a retail footprint of some 7.5 million outlets across India. If there's anything that a child in the remotest area of the country will recognise, it's a Parle-G. The creation of a robust distribution channel to ensure availability to remotest regions of India has been a key achievement for Parle. It is, in fact, also almost synonymous with relief food in India." Parle-G went on to become one of the most readily available products in the market. Without skimping on quality, Gluco brought such a premium product within every Indian's reach. Parle had to vie with British-made consumer products where premium products were available to only a certain class of people. "Down the line, Parle G became known as 'Desh ka apna biscuit'. "With its success as a swadeshi alternative to British biscuits, Gluco would go on to become a staple for millions of Indians. "When Gluco was launched in 1939, biscuits were considered an elite snack," Shah wrote in ET last year before the Independence Day. As India became independent, Parle's low-priced version for the Indian masses started getting popular. Biscuits used to be an expensive, elite food item during British rule. The first factory was set up in 1929 with just 12 people making confectionery. Mohanlal Dayal founded the House of Parle in 1928. Parle (now Parle Products, after the division of business between family members) baked its first biscuit in 1938 called Parle Gluco. It is a mark of Parle G's versatility that they are not just popular with the elites as well as the masses, but also used to feed street dogs all over India. This is unprecedented,” Shah had said in a statement. And 80–90% of this growth has come from the Parle-G sales. "We’ve grown our overall market share by nearly 5%. ![]() It said that during March, April, and May in 2020, the first wave of the pandemic, the company experienced the best months in their eight decades. "We said to each other, 'chhod yaar, dekha jayega' and went on to have Parle G with water which couldn't have tasted better'."ĭuring the lockdown, the company achieved a unique feat of selling the largest number of biscuit packets. We had to work on an empty stomach!!" the post said. Ahead of us was a 12-hour fight till the morning. "There was no availability of even tea or coffee. On a Sunday night, when the curfew was extended, the KEM resident doctors wrote about being exhausted, sleepy and hungry. Following a decline in sales, Chauhan & family shut down their 87-year old production unit in Mumbai’s Vile Parle, which produced the iconic Parle-G biscuits, in 2016.In the midst of the Covid-19 scare, a social media message about resident doctors from KEM Hospital in Mumbai, surviving on a meal of Parle G biscuits and water, touched a chord.Parle Gluco biscuit was rechristened as Parle-G towards the beginning of the 1980s to make their product stand out from the hordes of similar glucose biscuits that had flooded the market following the success of their product.Popular among Parle Products’ offerings included Parle-G, KrackJack, Monaco, Golden Arcs, Parle Marie, Parle Hide & Seek Bourbon, Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Kismi Toffee Bar, Parle’s Wafers, Fulltoss, Parle Namkeens, etc.After the business was split within the family in the early 1960s, Vijay, along with his siblings Sharad and Raj Chauhan, was put in charge of Parle Products.Vijay Chauhan was all of 23 when he joined his family’s business Parle, which was started by his grandfather Mohanlal Dayal as a confectionery set-up in 1928.
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